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User Acquisition Manager – Mobile Games – London

Location: London Salary: Negotiable

Job ID: # Posted: 2 years ago


Job Title – User Acquisition Manager – Mobile Games

Job Location – London

Job Type – Permanent

Salary – £Neg


We are pleased to be working with a leading mobile game developer who has grown to over 100 employees over the last 10 years and whose apps have been downloaded 55 million + times and they pride themselves on their active and vibrant community. They are one of the fastest growing companies in Europe and they are now looking for a User Acquisition Manager to join their brand-new office in London, where the successful candidate will be working remotely with their other offices in Europe.


Create and oversee the implementation of a strong and comprehensive mobile marketing strategy based on existing data, continuous exploration of industry developments, extensive personal experience and knowledge.

  • plan and execute performance-based user acquisition across various marketing channels
  • participate in the company strategy for growing our games and UA budget allocation
  • develop our internal reporting tools (especially for customer value analysis)
  • regularly monitor, optimize and report on campaign performance
  • identify new partners, platforms and optimization opportunities to drive campaign performance
  • build strong relationships with agencies and advertising media partners, such as mobile advertising networks, video ad networks, affiliates (including Facebook, Google and others)
  • stay up to date on latest user acquisition trends and emerging platforms
  • develop best practices and define key KPIs for managing success
  • collaborate with game teams through tests, help them implement features that improve acquisition


  • 3+ years of experience managing user acquisition campaigns for mobile games, with a strong track record of measurable results
  • hands-on experience buying media on Facebook and other popular mobile networks (AdColony, Chartboost, Vungle, Tapjoy)
  • strong analytical background, a degree in business or engineering preferred
  • strong in data analysis, results-oriented and metric driven
  • curious about new technologies as well as about industry trends and global consumer behaviour

Above all, you need to have a strong interest in the industry and the desire to get into the work quickly and with gusto.


  • work remotely with an amazing team of more than 100 experts in their fields
  • worldwide conferences (e.g. MAU Las Vegas, GDC San Francisco)
  • flexible work hours
  • everyone has their own preferences – they are willing to discuss anything that’s important to you!

Tagged as: Analyst, Buying, User Acquisition

Tags: Analyst , Buying , User Acquisition Categories: Analytics , Commercial


Helen Bloomfield

Recruitment Consultant

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