UA Manager / Performance Marketing Manager – Mobile Games – Dundee

Project: Mobile Games

Our client is seeking a UA Manager / Performance Marketing manager to join their team based out of Dundee. They are a dynamic games studio on a mission to build a portfolio of games that offer authentic automotive themes on top of proven and popular mobile models.

The successful candidate will join in a high impact role, working closely with an experienced UA team, taking responsibilities of UA budgets, making key decisions on bidding as well as getting involved in the daily tasks.

REQUIREMENTS:

• Qualification or degree in Economics, Business, marketing or comparable
• Professional experience working as a UA Manager in the games industry
• Professional experience running campaigns on Facebook, Google Ads, and other networks
• Professional experience overseeing, maintaining, and building relationships with account managers at AdNetwork companies such as IronSource, UnityAds, DSPs etc.
• Comfortable running and optimising multiple campaigns
• Solid analytical & Excel skills
• Passionate about mobile games and why they succeed or fail

RESPONSIBILITIES:

• You will plan and manage the high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences
• Managing, analysing, and optimising campaigns to ensure that the number of players acquired are maximised
• Supervising, mentoring, and training Campaign Managers
• Make creative briefs and work closely with the Marketing art team on creative optimisation and generating new artwork for campaigns
• Stay up to date with the discipline to exploit new opportunities
• You will also help with ASO and help refine the approach to measuring true ROAS

DESIRED SKILLS:

• Experience in statistics modelling, or other useful techniques
• Experience with SQL or any comparable languages

BENEFITS:

• Flexible working hours
• Remote working 2 days per week
• Private health care
• Access to mental health initiatives such as private mental health coaching
• Weekly Yoga Sessions

Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Tagged as: Acquisition Marketing, Data Analyst, User Acquisition