UA Manager / Performance Marketing Manager – Mobile Games – Dundee

Location: Dundee, United Kingdom Salary: Negotiable

Job ID: #25163 Posted: 4 weeks ago

This vacancy may offer a work-from-home start until it is safe to work in-house or relocate to the location.

Project: Mobile Games


Our client is seeking a UA Manager / Performance Marketing manager to join their team based out of Dundee. They are a dynamic games studio on a mission to build a portfolio of games that offer authentic automotive themes on top of proven and popular mobile models.

The successful candidate will join in a high impact role, working closely with an experienced UA team, taking responsibilities of UA budgets, making key decisions on bidding as well as getting involved in the daily tasks.

REQUIREMENTS:

  • Qualification or degree in Economics, Business, marketing or comparable
  • Professional experience working as a UA Manager in the games industry
  • Professional experience running campaigns on Facebook, Google Ads, and other networks
  • Professional experience overseeing, maintaining, and building relationships with account managers at AdNetwork companies such as IronSource, UnityAds, DSPs etc.
  • Comfortable running and optimising multiple campaigns
  • Solid analytical & Excel skills
  • Passionate about mobile games and why they succeed or fail

RESPONSIBILITIES:

  • You will plan and manage the high-level UA strategy, making decisions on which channels to use, how campaigns are run, and target audiences
  • Managing, analysing, and optimising campaigns to ensure that the number of players acquired are maximised
  • Supervising, mentoring, and training Campaign Managers
  • Make creative briefs and work closely with the Marketing art team on creative optimisation and generating new artwork for campaigns
  • Stay up to date with the discipline to exploit new opportunities
  • You will also help with ASO and help refine the approach to measuring true ROAS

DESIRED SKILLS:

  • Experience in statistics modelling, or other useful techniques
  • Experience with SQL or any comparable languages

BENEFITS:

  • Flexible working hours
  • Remote working 2 days per week
  • Private health care
  • Access to mental health initiatives such as private mental health coaching
  • Weekly Yoga Sessions

Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Tagged as: Acquisition Marketing, Data Analyst, User Acquisition

Max. file size: 10 MB.

Tags: Acquisition Marketing , Data Analyst , User Acquisition Categories: Analytics , Commercial

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Ben Oughton

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