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UA Executive – Mobile Games Provider – South Manchester

Location: Manchester, UK Salary: Negotiable

Job ID: # Posted: 4 years ago

Playdemic

OPM are currently working with a developer and publisher of mobile games, focused on creating premium free-to-play game services for iOS, Android and Facebook platforms. They are a highly ambitious company committed to making chart-topping products.

This is a company developing and publishing games that have been downloaded over 80 million times and have been featured numerous times on the App Store and the Google Play store.

 

They are looking for a User Acquisition Exec to set up and deliver their online advertising campaigns, attracting high-quality users to our free-to-play mobile hit sports game.

 

Roles and Responsibilities:

  • Planning and setup of mobile ad campaigns on a variety of media channels
  • Ongoing monitoring and optimisation of ad performance KPIs based on creative/audience targeting/ad partner selection using ad buying and bid management software.
  • Conduct data analysis and work with the Analytics team to determine value of acquisition efforts and optimisations
  • Developing new creative concepts and ad copy that will engage and acquire new players
  • Working with external attribution providers to ensure all campaigns are successfully tracked
  • Liaising closely with external ad suppliers to ensure campaign KPIs are being met
  • Full reporting of results where necessary

 

Skills and Experience:

  • Experience of running mobile ad campaigns measuring against downstream performance metrics.
  • Proven working experience of dealing with large amounts of data, turning information into actionable insights.
  • Familiar with the setup and usage of online advertising measurement systems.
  • Understanding of bid management software.
  • Educated to degree level preferably in a maths or science-based subject.
  • Numerically minded – advanced Excel skills and strong analytical skills.
  • Meticulous attention to detail.
  • Excellent organisational, communication and interpersonal skills.
  • Proactive work ethic.
  • Passionate about digital marketing and data.

Tagged as: Marketing

Tags: Marketing Categories: Commercial , Marketing

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Helen Bloomfield

Recruitment Consultant

See Helen's jobs

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