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Senior User Acquisition Manager – Mobile games – London

Location: London, United Kingdom Salary: Negotiable

Job ID: #23570 Posted: 2 years ago

Job Title: User Acquisition Manager

Job Location: London, UK

Job Type: Permanent

Salary: Competitive


OPM has teamed up with a popular F2P mobile developer who do things differently! Work in small self-managing teams, enabling you to have an incredible amount of ownership, autonomy and impact. If you are motivated by autonomy, constant improvement, collaboration and the sense of belonging this is the right job for you.

As a Senior User Acquisition Manager, you will lead their large-scale mobile advertising campaigns on Facebook and manage the optimization of creatives, budget allocation, and ROI. You will assume a high level of responsibility for seven-figure monthly budgets to acquire new and engaged players for their extensive portfolio of both IAP and ad-based games.



  • Solid experience managing Facebook campaigns directly and via third party tools
  • Proven experience in mobile user acquisition and KPI-driven analysis
  • Experience launching new titles and maintaining multiple live products at scale
  • Experience and knowledge of mobile and ad tech from a game development perspective
  • Expert with Excel functions e.g. V-lookup and Pivot Tables
  • Extremely organized and high level of attention to detail



  • Lead user acquisition strategy and performance-based media buying on Facebook
  • Work closely with product teams, senior stakeholders, and Facebook account managers
  • Conduct thorough, creative analysis (CTR, CVR, etc.) and cooperate with the in-house design team on new concepts
  • Assist in forecasting and management of a multimillion-dollar budget
  • Carry out in-depth optimization of Facebook ads to hit target KPIs
  • Identify and develop new campaign opportunities to drive increased performance over time
  • Stay ahead of industry best practices and competitor trends
  • Represent the client at international conferences and events



  • Experience with running Google AdWords campaigns
  • Experience with running Apple Search, Snapchat or Twitter campaigns
  • SQL knowledge


Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Tagged as: User Acquisition

Tags: User Acquisition Categories: Commercial


Ben Oughton

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