Senior UA Manager – Social Mobile Games – Helsinki, Finland

Location: Helsinki, Finland Salary: Negotiable

Job ID: #25029 Posted: 1 month ago

This vacancy may offer a work-from-home start until it is safe to work in-house or relocate to the location.

Project: Social Mobile Games


OPMs client is a rapidly growing mobile games studios, based in the beautiful Helsinki, Finland. Utilising a heavy focus on data in their approach to their product strategy, they are seeking a Senior UA Manager

The successful candidate will have a good understanding of the growing pains of a rapidly scaling product and is passionate about leading the growth of a new team with big ambitions.

RESPONSIBILITIES:

  • Control & setup paid acquisition channels with budget allocation across channels & campaigns
  • Ownership of the process of establishing insights & implementing into ad operations
  • Run creative benchmarking against competitors
  • Generate insights from operational measures (e.g., Audience, optimisation goals, etc.)
  • Experiment with new channels by selection of relevant candidates and building test frameworks
  • Ensure the marketing and user tracking is correct & up to date
  • Ensure data setup with BI to allow performance marketing
  • Ensure that the whole conversion funnel is understood, and all data is used to optimise for conversions
  • Driving the growth process with frequent testing to drive DAU growth & payer conversion rates higher and benchmarking against competitors & best practices
  • ASO optimisation
  • Project management for marketing tech development requests in cooperation with the Product Management / IT team
  • Recruit & train new members
  • Improve in-house understanding management for UA

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214418

Tagged as: Acquisition Marketing, User Acquisition

Max. file size: 10 MB.

Tags: Acquisition Marketing , User Acquisition Categories: Analytics , Commercial

mm

Ben Oughton

See Ben's jobs

OPM’s Favourite Esports Moments – #WorldEsportsDay

Saturday 23rd October 2021 marks the second World Esports Day from The British Esports Association aiming to promote the global…

Read more

Develop Brighton 2021

OPM are heading back to Develop:Brighton this year to attend the conference and awards! Nearly half the team are making…

Read more

We’re going to EGX 2021!

EGX makes it’s long awaited return and kicks off on Thursday at ExCeL London. Running from the 7th to the…

Read more

Copyright © 2021 OPMjobs Ltd. 408 Wellington House, 90-92 Butt Rd, Colchester, CO3 3DA, United Kingdom