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Senior UA Manager – Social Mobile Games – Helsinki, Finland

Location: Helsinki, Finland Salary: Negotiable

Job ID: #25029 Posted: 6 months ago

Project: Social Mobile Games


OPMs client is a rapidly growing mobile games studios, based in the beautiful Helsinki, Finland. Utilising a heavy focus on data in their approach to their product strategy, they are seeking a Senior UA Manager

The successful candidate will have a good understanding of the growing pains of a rapidly scaling product and is passionate about leading the growth of a new team with big ambitions.

RESPONSIBILITIES:

  • Control & setup paid acquisition channels with budget allocation across channels & campaigns
  • Ownership of the process of establishing insights & implementing into ad operations
  • Run creative benchmarking against competitors
  • Generate insights from operational measures (e.g., Audience, optimisation goals, etc.)
  • Experiment with new channels by selection of relevant candidates and building test frameworks
  • Ensure the marketing and user tracking is correct & up to date
  • Ensure data setup with BI to allow performance marketing
  • Ensure that the whole conversion funnel is understood, and all data is used to optimise for conversions
  • Driving the growth process with frequent testing to drive DAU growth & payer conversion rates higher and benchmarking against competitors & best practices
  • ASO optimisation
  • Project management for marketing tech development requests in cooperation with the Product Management / IT team
  • Recruit & train new members
  • Improve in-house understanding management for UA

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214418

Tagged as: Acquisition Marketing, User Acquisition

Tags: Acquisition Marketing , User Acquisition Categories: Analytics , Commercial

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Ben Oughton

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