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Senior PR Manager – EMEA – AAA Games – London, UK

Location: London, United Kingdom Salary: Negotiable

Job ID: #25251 Posted: 3 months ago

This vacancy may offer a work-from-home start until it is safe to work in-house or relocate to the location.

Project: AAA Games
Note: VISA sponsorship cannot be supported

OPMs client is a worldwide games developer, publisher, and distributor – with an established and deep history in the gaming world and pop culture.

They are seeking a Senior PR Manager to establish and oversee PR plans in conjunction with PR & Marketing teams in Japan, Europe and the US that are united to strategic objectives for each brand.


  • Degree(s) in PR or comparably qualified by experience.
  • Great understanding of the media landscape and good contacts with its key players.
  • Experience with managing external agencies.
  • Experience with social media management.
  • Strong working knowledge of Word, Excel, and PowerPoint.
  • Able to assist across the marketing function on various projects when needed.
  • Able to facilitate and support changing business needs.
  • Available to travel to European and US entities as needed.
  • Available for weekly calls with the US and Europe outside of working hours as needed.
  • Ensure RINGI and SAP procedure is adhered to when purchasing external services.
  • Strong crisis management skills.
  • Evaluate issues as they arise and deliver considered plans to counter in line with budget and strategy.
  • Excellent organisational skills, encompassing time management, workflow management and people management – with press, inter departmental and external contacts.
  • Ability to take ownership for tasks and to report back on progress.
  • Understand the market and attempt to predict change.
  • Understand the industry and the competition.


  • Prepare and implement media relation campaigns that are aligned to company objectives to maximise exposure of all products across all press.
  • Initiate and maintain good relationships with all key media.
  • Liaise closely with Producers to gain thorough product knowledge and establish a strong relationship to assist in building world class PR campaigns.
  • Regular liaison with counterparts to co-ordinate timely flow of assets and information for each release across pan-western markets.
  • Act as a central hub in asset flow between German & French counterparts and other stakeholders in the organisation.
  • Liaise with the PR representatives from overseas distribution partners offices on a regular basis.
  • To attend face-to-face kick-off meeting with R&D on a regular basis to understand product vision and build PR road map.
  • Set strategy and build schedules and timelines with R&D.
  • Implement and execute UK PR activity.
  • Oversee PR budget to cover events, central PR assets and dissemination and asset management tools.
  • Provide crisis management with the press and owned channels where necessary.
  • Work with HQ Investor relation group on companywide topics
  • Feed product and coverage assessment into the strategic decision-making process at all levels.
  • Always seek to integrate PR into the broader marketing mix.
  • Effectively manage any external PR agency activity.
  • Arrange and execute press tours across the EMEA territories and Headquarters.
  • Ensure on-going reports for each title pre-launch and a full post-mortem after release are shared.
  • Attend European and Global trade events as required.
  • Inform, when needed and align the PR and social media / community strategies and activities, in coordination with brand managers and community managers.
  • Set up KPIs and reports for campaigns key beats
  • To perform additional duties where required

DESIRED SKILLS (good to have):

  • Ability to play videogames to a high standard would be advantageous.

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214427

Tagged as: AAA, Marketing, PR

Tags: AAA , Marketing , PR Categories: Commercial , Marketing


Ben Oughton

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