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Senior F2P Game Designer – Mobile Games – London – Permanent

Location: London, UK Salary: Negotiable

Job ID: # Posted: 3 years ago

Hutch Games

OPM’s client, a dynamic games studio based in Central London, are looking for a Senior F2P Game Designer to join their team. They focus on traditional game development experiences, blending a bunch of people who are talented and passionate about making the best F2P games.

The Senior F2P Game Designer will report directly to the Design Director, working across projects forming a crucial part of the studio’s creative setup. The Senior Designer will use their experience of virtual goods-based business models and strong monetisation intuition to develop new features and systems for their mobile titles that will improve monetisation, engagement and retention.


  • Support the product vision through the design of large-scale game systems that maximize engagement, revenue, and retention
  • Use data driven insight to improve results and share best practices
  • Create Theme, game mechanics, monetization, and social features into an integrated product
  • Play all competitive games, understand their successes and failures, to help ensure their games are the best ones on the market
  • Run play tests and use the team’s feedback for the continual improvement their games
  • Work with the developers to define, plan, and iterate game features to a high-quality standard
  • Create design specifications that effectively communicate game design requirements to all team members
  • Analyse game metrics/feedback and make design decisions based upon them


  • Must be extremely organized in the game design workflow from initial concept to final release and post-release support
  • Have broad knowledge in various aspects of game design such as system design, narration, economy balance, UI design
  • Strong analytical abilities and ability to analyse game-play data to improve the game as necessary
  • Proven experience and success designing mobile-based online and social games
  • Have solid experience and success with games based on a virtual-goods business model with deep monetization intuition and understanding
  • A love of start-ups and a desire to be part of a small team that achieves its vision quickly
  • Strong quantitative and qualitative analytical ability

The successful candidates will receive a competitive salary dependant on their skills and experience.

To apply or for further information about the role please mail a copy of your CV to

Tagged as: Game Design

Tags: Game Design Categories: Creative , Design


Emma Myall

Recruitment Consultant

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