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Senior Brand Manager – AAA Games – London

Location: London, UK Salary: Negotiable

Job ID: # Posted: 2 years ago

CIGames

Our client is a worldwide publisher, developer and distributor of interactive entertainment, whose biggest franchise has sold over 7 million copies worldwide. They are looking to hire a Senior Brand Manager to Build, implement and lead marketing initiatives across their portfolio.

Responsibilities:

  • Work closely with development partners and internal teams to formulate strong campaigns that cut through to audiences and drive sales
  • Collaborate with community initiatives that help reach across various channels and platforms
  • Manage relationships and drive strategies with external partners across media, advertising and PR
  • Deliver product positioning, audience insights and go-to-market strategy to both internal and external stakeholders while integrating and distributing feedback
  • Brief, manage and deliver marketing assets into various partners across retail, distribution and other trade relationships
  • Effectively manage allocated budget with weekly/ monthly status updates

 

Requirements:

  • Extensive games industry experience
  • Experience gained in both- games marketing and publishing
  • Excellent communication skills to provide effective briefs and position product strategy to stakeholders
  • Fluent English with additional languages an advantage
  • PC and Console Experience is a must
  • AA and indie games experience, but AA experience is absolutely must
  • Previous experience launching new products to players as well as marketing or brand campaigns from concept to release
  • Strong background executing brand campaigns focusing on player value in a distinctive, engaging manner
  • Creative, utilising your marketing skills to analyse the best approach using pertinent data
  • An ability to work independently, prioritize tasks in a structured and organized manner
  • A passionate gamer and with a good understanding of the industry and its trends

Tagged as: Brand Manager

Tags: Brand Manager Categories: Commercial , Marketing

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Ben Oughton

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