Marketing Manager – Sweden – Games

My Client, an independent AAA Game Developer across all platforms.  They currently manage more than six million players in their online world. They are looking for an experienced and analytical Marketing Manager to identify, create, and drive global marketing initiatives catered to new, and existing, customers.

You are used to delivering results within a fast-paced environment and possess a strong analytical acumen and business judgement. Furthermore you need to be able to prioritize well, communicate clearly, and have a proven track record of driving solutions both internationally and cross-functionally. Your passion for videogames, and the gaming industry in general, is of vital importance, as is the ability to think and act both strategically and tactically. You should also be accustomed to using customer centric data to identify opportunities and evaluate results.

Responsibilities

• Responsible for leading overall marketing strategies, tactical planning, execution, optimization, and measurement across assigned titles, both pre and post launch
• Partner closely with cross functional teams and internal teams, including the development team, to define and drive marketing stakes
• Serve as product marketing expert with in-depth knowledge of our games
• Create and present marketing plans to development teams and management
• Identify online marketing trends and key opportunities for innovation
• Understand the audience, analyze customer patterns and share insights with internal teams about what drives and motivates our players
• Manage and drive all external and internal events, responsible for event budgets
• Continuously work on optimizing conversion activities to drive customer KPIs
• Lead development of brand strategy, create content calendar and own style guides for assigned titles
• Drive creation of assets for all planned activations and campaigns
• Validate and approve external and internal assets before deployment
• Oversee direct reports in day-to-day management
• Excellent presentation skills – used to presenting to key stakeholders both internally and externally

Required Qualifications

• Experience working with games consumer marketing, digital marketing or equivalent
• Management experience, with a proven track-record of growing and empowering direct reports
• Extensive knowledge of the digital marketing field including acquisition channels, social media, influencers and online press/media
• Knowledge of marketing analytics, setting KPIs and delivering ROI
• Excellent English communication skills, both written and verbal
• Passionate about video games

Desired Qualifications

• Previous experience from marketing within the videogames industry
• Interested in hunting and the outdoors

Tagged as: Digital Marketing, Marketing Manager