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Marketing Campaign Manager: User Acquisition – Scotland – Salary DOE – F2P Games

Location: Dundee Salary: Negotiable

Job ID: # Posted: 3 years ago

Outplay

 

My client is a fast-paced and quality-focused social and mobile studio that delivers innovative, engaging and massively enjoyable games across a number of social and mobile platforms such as Apple iOS, Android, Windows Phone 8, and Facebook. OPM are now working with them to find a User Acquisition professional to join their Marketing team with responsibility for running effective user acquisition and retention campaigns across a variety of channels, including Facebook, Twitter, Google and other real-time-bid Mobile Ad Networks and Mobile Ad Exchanges.

 

Duties/Responsibilities:

  • Managing user acquisition campaigns to acquire high volume of new users within budget
  • Monitoring, analysing and optimising campaign performance to maximise return on investment
  • Developing new and innovative acquisition programmes
  • Constantly evolving and testing creative to improve campaign KPIs
  • Manage relationships with partners and agencies

 

Skills/Experience required

  • Proven track record of digital/mobile marketing
  • Deep knowledge of available acquisition channels.
  • Strong numeracy and data analysis skills and a passion for harnessing data to extract insights to drive campaign performance
  • Understanding of types of analytics and ability to brief in required data analysis to Analytics team
  • Ability to forge strong relationships in a commercial environment
  • Curiosity and drive to understand consumer behaviour
  • The ability to present factual and analytical data to colleagues
  • A relentless focus on planning and projecting KPI’s
  • Communication and influencing skills
  • Highly motivated, personable with a friendly attitude

 

This is a great opportunity to work for a top UK F2P mobile games developer. Don’t miss out. Apply now by sending your CV and covering letter to officemanager@opmjobs.com

 

Catherine Cope| Design, Development Management and Analytics Consultant
OPM Response Ltd | Unit 5 Tollgate Business Park, Colchester, Essex, UK, CO3 8AB Direct Line: + 44 (0) 1206 214416 | Email: Catherine@opmjobs.com  | Skype: catherine.cope.opm

Tagged as: User Acquisition

Tags: User Acquisition Categories: Analytics , Commercial

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Nathan Adcock

PR & Marketing Manager

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