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Lead Digital Analyst – London – PC/Console Games

Location: London, UK Salary: Negotiable

Job ID: # Posted: 3 years ago

Adult Swim

The Lead Digital Analyst constantly analyses raw data from millions of users to create actionable insights. Your primary responsibility will be to make our clients games better by providing the development, marketing and executive teams with data-informed insights. As the in-house expert on data and games analytics, you will have an important voice in deciding to invest in new titles, game updates and marketing across their portfolio of games for mobile, console, and PC.

 

RESPONSIBILITIES:

 

  • Provide ongoing measurement and analysis of the key performance indicators (KPI’s) of mobile games
  • Estimate the revenue potential of new games, and feature updates for existing games, on mobile, PC and console
  • Work with external partners to maximize the ROI of marketing spends
  • Conduct A/B and multivariate games testing during development and on an ongoing basis post-launch
  • Analyze pricing and make recommendations regarding periodic discounts for premium games on PC and console
  • Work with internal sales teams and external ad networks to optimize in-game advertising revenue
  • Identify gaps in current reporting tools and processes to make continual improvements
  • Respond to time-sensitive, ad-hoc data requests from development, marketing and executive teams
  • Ensure consistent communication of findings

 

REQUIREMENTS:

 

  • Passion for gaming – particularly on mobile.
  • Extensive experience with digital analytics tools
  • Experience leading discussions with executive teams to build consensus
  • Extreme attention to detail
  • Strong organizational and presentation skills
  • Bachelor’s degree or master’s degree in related field

Tagged as: Analyst

Tags: Analyst Categories: Analytics , Commercial

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Ben Oughton

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