Lead Brand Manager – AAA Games – South, UK

As a Lead Brand Manager, you will own the strategic marketing plan and budget for several major releases in the coming years. This includes creating assets, implementation of post-execution analysis, whilst working in partnership with the central, territory and European Sales Division teams as required.

You will execute brand campaigns in line with the strategic. You will work with the central marketing team throughout implementation and with the Community Management team with on-going community promotions.

In this role, you will develop close working relationships within the Brand Team, the Studio and teams within the larger corporate and local territory structure. So, having excellent interpersonal skills and relationship management is crucial.

You will be aware of and seek full visibility of global and local campaign timings and ensure that asset requirements are scheduled in good time so that art and development resource are adequately available.

The successful candidate will be expected to compile and analyse regular reporting on the sales and promotional performance of DLC and tentpole products, offering informed criticism and recommendations for future product strategy to the Studio, Business Analyst and ESD teams.

They will also contribute to, manage and identify potential key 3rd party partnerships, ensuring directly profitable or co-promotional relationships are upheld and effective.

Knowledge, Skill and Experience

Essential

• Previous experience of triple-A brand/product ownership and product launches
• Previous experience and current understanding of the digital games retail space would be an advantage
• Experience in or involvement with online customer relationship management, account management and interconnected online system branding and delivery is an advantage
• Demonstrable experience of current online marketing standards and practices
• Previous experience of planning and buying media either independently or via agencies
• Excellent project management and planning skills
• A motivated self-starter with demonstrable experience of authoring creative marketing plans
• Current and on-going knowledge of competitor products and campaigns within the games industry
• Exceptional relationship building and communication skills
• Excellent writing and reporting skills
• Excellent verbal and presentation skills, to all sizes of audience

Desirable

• Previous experience building or managing specialist or cross-functional marketing teams
• A thorough appreciation of strategy games is desirable.

Tagged as: Brand Manager