Job ID: #23130
As a Lead Brand Manager, you will own the strategic marketing plan and budget for several major releases in the coming years. This includes creating assets, implementation of post-execution analysis, whilst working in partnership with the central, territory and European Sales Division teams as required.
You will execute brand campaigns in line with the strategic. You will work with the central marketing team throughout implementation and with the Community Management team with on-going community promotions.
In this role, you will develop close working relationships within the Brand Team, the Studio and teams within the larger corporate and local territory structure. So, having excellent interpersonal skills and relationship management is crucial.
You will be aware of and seek full visibility of global and local campaign timings and ensure that asset requirements are scheduled in good time so that art and development resource are adequately available.
The successful candidate will be expected to compile and analyse regular reporting on the sales and promotional performance of DLC and tentpole products, offering informed criticism and recommendations for future product strategy to the Studio, Business Analyst and ESD teams.
They will also contribute to, manage and identify potential key 3rd party partnerships, ensuring directly profitable or co-promotional relationships are upheld and effective.
Knowledge, Skill and Experience
Categories: Commercial , Marketing
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