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Influencer Campaign Manager – F2P Games – Barcelona

Location: Barcelona, Spain Salary: Negotiable

Job ID: # Posted: 3 years ago

Social Point

Our client has had over 50 million fans worldwide and there’s just about 350 people to create super cool games for them all from 1 unique office in sunny Barcelona.
Their dream and our purpose:

To work together to make games that connect players through social gaming and to provide the most enjoyable, immersive playing experience.


As an Influencer campaign manager (they know the title isn’t super clear so read on!) you will prospect new channels and media influencers in order to market one of their most special games. You then get to create and launch campaigns for the game, test new ideas, daily management of marketing activities assigned to you as well as sharing your enthusiasm with the team!





  • Analyzing, creating and optimizing campaigns for one of their biggest live games
  • Suggesting new tests/channels to increase their marketing impact
  • Manage and build the relationship with existing and future big partners, influencers and business targets plus develop these channels through daily interactions (can include a good deal of negotiating)
  • Participate to the elaboration of their marketing strategy aligning it with the business model and organizational structure.
  • Competitive intelligence and benchmarking (keep an eye on what’s new and what competitors are doing out there).


Specifically, analyzing potential business opportunities:


  • Direct deals
  • Collaboration with other competitors
  • Drive new business revenue and growth, identify marketing and communication gaps/opportunities.
  • Capture and quantify business impact of the campaigns (of course there also is some weekly reporting to share your insights and ideas and their impact!)




  • Extensive experience in digital marketing campaigns and having worked in account or relationship management with large global partners
  • Existing contact with influencers
  • Understanding of a mobile environment and used to meeting monthly and/or annual targets
  • Of course, as for most jobs, we highly value good communication and negotiation skills, knowing how to work with a team (and liking it) and a few other basics like those!
  • Creative, daring, “marketingy”, curious, persevering (even a bit stubborn!)
  • World championship gold medal in the office pack: Excel, Powerpoint… but if you’re just an expert it’s alright too!
  • Charismatic, eloquent and passionate!
  • Experience in breeding dragons is a plus but we will still consider your application if you’ve been training marine monsters instead!

Tagged as: Marketing

Tags: Marketing Categories: Commercial , Marketing


Helen Bloomfield

Recruitment Consultant

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