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Head of User Acquisition – Mobile Games – Croatia

Location: Zagreb, Croatia Salary: Negotiable

Job ID: # Posted: 10 months ago

Job Title – Head of User Acquisition – Mobile Games – Croatia

Job Location – Zagreb, Croatia

Job Type – Perm

Salary – £Neg


My client are a respected Mobile Game studio based in the beautiful city of Zagreb, Croatia. Their live games are going from strength to strength and they have made one of the Top 10 Mobile Games on the market in the UK! They are looking for a Head of User Acquisition to join them who would report directly in the CEO and would grow their games through Performance Marketing campaigns and lead the entire Marketing team. You would have a large UA budget to work with and a great deal of freedom and independence to make your visions for the studio a reality.

Key Responsibilities:

  • Create and oversee the implementation of a strong and comprehensive mobile marketing strategy based on existing data, continuous exploration of industry developments, extensive personal experience and knowledge.
  • plan and execute performance-based user acquisition across various marketing channels
  • lead a team of 11 people in total (experienced UA Specialists, Community Managers, Artist and Video Artists)
  • advance internal reporting tools (especially for customer value analysis)
  • regularly monitor, optimize and report on campaign performance
  • identify new partners, platforms and optimization opportunities to drive campaign performance
  • strengthen relationships with agencies and advertising media partners, such as mobile advertising networks, video ad networks, affiliates (including Facebook, Google and others)
  • constantly improve marketing assets (with help of Art Lead)
  • stay up to date with the latest user acquisition trends and emerging platforms
  • develop best practices and define key KPIs for managing success
  • collaborate with game teams through tests, help them implement features that improve acquisition

The right candidate will have:

  • extensive experience managing user acquisition campaigns for mobile games, with a strong track record of measurable results
  • proven ability of leading a team
  • hands on experience buying media on Facebook, Google UAC and other popular mobile networks
  • strong analytical background, degree in business or engineering preferred
  • strong data analytics experience and be results-oriented and metric driven
  • a willingness to work hands on to deeply understand a problem
  • a natural curiosity about new technologies as well as about industry trends and global consumer behaviour


Above all, you need to have a strong interest in the industry and the desire to get into the work quickly and with gusto.

Tagged as: acquisition, Acquisition Marketing, analytical skills, User Acquisition

Tags: acquisition , Acquisition Marketing , analytical skills , User Acquisition Categories: Analytics , Commercial


Ben Oughton

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