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Head of Community Marketing – AAA Games – South East, UK

Location: Horsham, UK Salary: Negotiable

Job ID: # Posted: 7 months ago

Creative Assembly

My client are a well established studio based here in the UK. They are looking for an experienced and passionate individual to lead their Community team – a team that gets players more involved in their favourite games, brings new players into the world and helps their development team make their games better.

Embedded within the Brand team and reporting directly to the Studio Marketing Director, the Head of Community Marketing is responsible for the management of the community team and is the vision holder for the global community strategy.

We are looking for someone who not only has excellent working knowledge of launching AAA games, but who is ideally also well-versed in the management of games as a live service. They would be required to effectively lead the team of Content Producers and Social Media managers and have a proven track record of delivering outstanding user acquisition campaigns, within a live service gaming or similar environment. They will run and fine tune those teams with the help of senior members around them; delivering world-class community campaigns.

Key Responsibilities 

As Head of Community Marketing, alongside the day-to-day management of a high-performing and fast-moving team, you’ll be expected to mentor and develop your team as well as represent your department at a senior level within the studio. Taking ownership of training, budgets and ensuring your team has the resources to perform to a demanding triple-A standard.

Strategically, you’ll be responsible for driving your team to grow and refine our communications methods and channels in line with our wider brand strategy. You’ll explore and research new avenues, test approaches and develop and execute on short and medium-term plans that increase the size and value of our community.

At a per-title level, you’ll work directly with the Brand Managers on each game, feeding directly into our global marketing strategy for each release with a Community Plan that you’ve devised in collaboration with your team.

You’ll then be comfortable and driven in delivering that plan to time and budget, constantly spotting opportunities for improvement and taking tough decisions and formulating effective solutions to keep our roadmap on track.

Knowledge, Skill and Experience


  • Previous experience of working in a games, related media or entertainment marketing, PR or community leadership role at a senior level
  • Small to medium sized team leadership experience; providing mentoring and career development
  • Experience of working at a strategic level, authoring and executing on plan to objectives
  • Excellent organisational and communication skills, to all sizes of audience and levels of seniority
  • Self-motivated and entrepreneurial in approach, ability to problem solve and idea-generate


  • Budget and resource management
  • Data analytics experience
  • Mentoring junior members of the team
  • Passion for games, especially Total War

What they can offer you;

  • Fully bespoke relocation package
  • Generous holiday allowance plus full studio closure over the Christmas and New Year period, as all UK Bank holidays
  • Annual discretionary studio bonus
  • Private medical and dental insurance, life insurance, permanent health insurance, critical illness cover and free health care screening
  • Season ticket travel loans and cycle to work scheme
  • Free bike servicing and discounted car valet service on site
  • Free games and merchandise plus access to our extensive games library
  • Free breakfast every day
  • An employee assistance programme and onsite wellbeing sessions
  • In-studio heavily subsidised massage therapy
  • Discounts portal giving access to a wide range of extras such as heavily discounted home technology, travel insurance, corporate gym membership, cinema tickets, holidays, trips out and Ikea vouchers
  • Amazing studio parties for holidays and releases
  • Free Japanese lessons, life drawing, creative writing and Pilates classes

Tagged as: Community, community management, community marketing, head of community

Tags: Community , community management , community marketing , head of community Categories: Commercial , Community Management


Ben Oughton

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