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Head of Influencer Management – F2P & P2P Games – Berlin

Location: Berlin Salary: Negotiable

Job ID: # Posted: 4 years ago

Nevaly / ad2games

Job Title – Head of Influencer Management – F2P and P2P Games

Job Location – Berlin

Job Type – Permanent

Salary – £Neg


My client is a digital marketing company specialising in free-to-play and pay-to-play games. Working closely with their brand partners and social media influencers they are able to create memorable and authentic marketing campaigns for their clients.

The successful candidate for this role will be leading an international team of up to 5 Influencer Managers, responsible for handling the relationship with some of the largest gaming YouTubers and Twitch streamers. If you are a passionate gamer and marketing enthusiast and knowledgeable about social media and the impact of influencer marketing, then this might be the right opportunity for you.


Key Responsibilities;

  • Ensure the influencer team collaborates as one cohesive unit and delivers on deadlines and requirements in a structured and professional manner
  • Represent the influencers perspective of the business in senior meetings and align with other departments
  • Develop the personal and professional skills of the team members and help them succeed
  • Develop the vision and strategy for the influencer team and influencer marketing function; innovate ways of promoting brands through influencers and increase the sophistication and understanding of the creator ecosystem
  • Inspire the team and motivate them to achieve challenging goals
  • Spearhead new initiatives for the influencer department and organize the team to deliver results
  • Attend industry events to connect with creators and key agencies
  • Keep up to date on the latest trends in the influencer landscape and constantly look for new ways and technologies to improve internal processes


  • Experience in the influencer marketing space within the games industry
  • Previous experience leading a team and strong propensity to put the needs of team members first
  • In-depth knowledge of YouTube, Twitch, Instagram and other social platforms
  • An ability to work independently, prioritize individual and team tasks in a structured and organized manner
  • An understanding of marketing KPIs and game industry business models
  • Fluency in English and preferably one other European language (e.g. German, French, Spanish, Italian, or Dutch)
  • A passionate gamer and with a good understanding of the industry and its trends
  • Excellent interpersonal skills
  • An ability to think creatively and conceive marketing activations that are fun, clever, and on point with brands and audiences
  • An assertive go-getter who inspires others to take action and deliver results

In return;

  • You become a part of a fun and unique company culture
  • You get to work with serial entrepreneurs who co-founded over 10 successful companies
  • You enjoy a competitive remuneration package and much more
  • You work with a highly motivated and skilled team of young top performers
  • You get free German courses and enjoy numerous team events
  • A great experience: Living and working in Berlin- Europe’s Silicon Valley!

Tagged as: Digital Marketing, Head of Marketing, influencer management, Marketing, social media marketing

Tags: Digital Marketing , Head of Marketing , influencer management , Marketing , social media marketing Categories: Commercial , Marketing


Helen Bloomfield

Recruitment Consultant

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