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Head of Communications – Video Games – East Midlands, UK

Location: Nottingham Salary: Negotiable

Job ID: # Posted: 3 years ago

Job Title – Head of Communication – Video Games – East Midlands, UK
Job Location – East Midlands, UK
Job Type – Perm
Salary – £Neg

My client are an independent developer with a real passion for creating memorable games across all platforms. They are looking for an experienced and passionate Communications Expert to join their commercial office.

This role is a high profile and exciting position within a fast moving marketing department and will see the successful candidate oversee a dedicated communications team across the entire range of games within their portfolio of both in-house productions and indie games label titles.

A passion for videogames is essential and an interest in independent games and their creators would be desirable.

Key Duties and Responsibilities;

  • Own, define and optimise unified communications strategy across all marketing channels
  • Use strong data and metrics experience to inform, drive and elevate results
  • Stay on top of changes in the games industry and ensure that the communication efforts remain cutting edge, relevant and effective
  • Lead and continue to build a growing and best in class communications team, facilitating the recruitment and on-boarding of new team members and developing existing team members
  • Demonstrate expertise and mentorship across all communications disciplines such as community management, social media, PR, email and influencer management
  • Guide the community and PR teams in building and executing outstanding global campaigns for all products
  • Deliver an effective corporate communications strategy that drives and heightens the company’s profile in the videogame industry globally
  • Provide effective, timely crisis communications when required
  • Be responsible for the global consumer and media events strategy
  • Work with the human resources department to provide effective internal communications
  • Implement strategies to grow social and community channels in line with business aims
  • Oversee community managers’ content strategy for web, CRM and on-store news channels
  • Manage the customer service team, communicating any relevant developments and plans to them, ensuring they are fully integrated into the community team and wider business
  • Provide actionable insight on the communities and ensure that our key audiences are considered in product planning
  • Work closely with internal development, brand and sales teams, as well as external partners to ensure marketing communications are impactful and measurable
  • Work as a liaison and nurture relationships with relevant agencies and external partners
  • Maintain relationships with key contacts at platform holders, coordinating on announcements and community activities
  • Instil best practice for influencer relations with community managers, identifying areas for growth and improvement, driven by audience understanding and KPIs
  • Management of departmental budget
  • Evangelise product potential both internally and externally, quickly developing an in-depth understanding of all products
  • Attend consumer and media events within the UK or overseas as an ambassador for all products

Skills & Experience required;

  • Five years’ experience of working within a team in a direct to consumer marketing environment
  • Proven track record in delivering effective communications campaigns
  • Strong experience of building and nurturing communities within the entertainment sphere
  • Experience in a PR or comms role is desirable
  • Events management experience is desirable
  • A passion for videogames
  • Proven team management and leadership skills
  • Expertise of influencer management and current gaming influencer landscape
  • Good knowledge of marketing tools, social analytics and sentiment analysis with experience of identifying, setting and developing metrics to measure communications effectiveness and sentiment
  • Must be a creative person – writing ability, image/video editing skills and livestream presentation experience are all preferred
  • Must have a proven track record of successful and creative community initiatives
  • Must have the ability to think on their feet and work under their own initiative
  • Exemplary communication skills across all levels and cultures
  • Proven track record of maintaining relationships with both internal and external stakeholders
  • Existing relationship with major platform holders preferred
  • Experience of budget management

Tagged as: Communications, influencer management, PR Manager, public relations, Senior PR Manager

Tags: Communications , influencer management , PR Manager , public relations , Senior PR Manager Categories: Commercial , PR

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Helen Bloomfield

Recruitment Consultant

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