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Global Marketing Director – Video Games – East Midlands, UK

Location: East Midlands Salary: Negotiable

Job ID: # Posted: 2 years ago

Team17

Job Title – Global Marketing Director – Video Games – East Midlands, UK

Job Location – Nottingham

Job Type – Perm

Salary – £Neg

I am pleased to be working with a renowned independent game developer who are currently seeking an experienced marketing professional to lead their global marketing efforts. As a crucial part of the senior management team, you will play a key role in their future growth strategy, being the vision carrier and the driving force behind the creation and management of thriving brands, effective PR and successful community communications.

You will work closely with the CEO, a network of external development partners and their internal studio team to deliver first-class marketing activities that reflect current marketing communications trends and drive demand for all products, ensuring that that their games resonate with audiences worldwide and are a commercial success.

You will also act as a mentor for direct reports, offering support and guidance to aid their personal development and use your expertise in go-to-market planning and knowledge of market trends to recommend new, creative and effective ways to reach players.

Responsibilities;

  • Be the strategic driving force behind marketing campaigns, helping guide the Head of Brand, Head of Communications and other key members of staff in strategic planning and winning go-to-market activities
  • In collaboration with the Brand team, monitor market trends and competitor activities to inform their marketing approach whilst ensuring that they remain at the cutting edge of innovation in its creativity and thinking
  • Lead research into consumer markets to identify opportunities and key issues for the market, providing actionable insights which support effective marketing strategies
  • Drive execution of marketing plans via Head of Brand that create demand and drive optimal revenues
  • Build and maintain first class 1st party platform holder relationships, ensuring regular communication of plans to maximise marketing support
  • Lead efforts to build audiences via social channels, email communications and customer loyalty initiatives
  • Deliver evaluation and analytics for marketing campaigns as part of the post-mortem process, providing key learnings that can be applied to future campaigns
  • Overall responsibility for the marketing budget and ensuring allocation of investment against growth opportunities is optimised
  • Accountability for the overall success of global marketing campaigns and their creative quality
  • Be a key part of the greenlight team, bringing consumer insights to the product acquisition process
  • Develop opportunities with partners to maximise co-marketing efforts
  • Attend consumer and media events within the UK or overseas as required as an ambassador for the studio and their partners products
  • Travel (including international) as needed
  • Additional duties as required

Skills & experience required; 

  • A minimum of seven years’ experience in a marketing role
  • A passion for videogames. Videogaming will be a much-loved personal pastime
  • Proven experience of building, developing and inspiring teams of marketing professionals
  • Broad experience and understanding of the marketing discipline including product positioning, market research, consumer promotions, online innovation and creative development
  • A deep understanding of and experience working in direct to consumer digital businesses
  • Strong mentoring skills and the desire to help direct reports excel in their professional development
  • Outstanding verbal and written communication skills across all levels and the ability to represent the consumer throughout the product development and go-to-market process

Tagged as: Head of Marketing, Managing Director, Marketing, marketing director, senior marketing

Tags: Head of Marketing , Managing Director , Marketing , marketing director , senior marketing Categories: Commercial , Marketing

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Ben Oughton

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