Director OR Head of Brand & Marketing – REMOTE EU – Free-to-Play MMORPG

Location: REMOTE, United Kingdom Salary: Negotiable

Job ID: #26325 Posted: 2 months ago

Our client is a leading-edge gaming studio looking for a talented Director of Brand and Marketing.

You will work closely with the senior management team and product leaders to craft a cohesive, B2B and B2C narrative and drive its delivery.

REQUIREMENTS:

  • Expert media buying experience across digital, social/influencer and publicity.
  • Comfortable in multi-platform production environments across video/animation, still, digital, event and merchandising.
  • Experience managing teams of regional, multicultural stakeholders.
  • A passion for finding innovative ways to reach potential MMORPG and Blockchain community.
  • Ability to manage multiple project budgets across different currencies.
  • Deep understanding of product life cycle, user journey building and personalisation.
  • Excellent analytical, verbal and written communication skills.

RESPONSIBLITIES:

  • Be responsible for the development and ownership of the regional GTM marketing strategy and toolkits from production through to launch.
  • Work alongside the Creative Director, Director of Business Developers & Licensing and Player Experience to oversee all publishing initiatives.
  • Manage multi-million USD budgets.
  • Define target audiences, segmentation and develop corresponding communication strategies across multiple media channels.
  • Lead cross-functional teams on campaign briefings in line with the strategic objectives and audience segmentation to drive engagement
  • Prepare regular performance reports and analysis for owned, earned and paid channels to share out with the team.
  • Be the point of contact for international teams to ensure creative and campaigns are culturally relevant and compliant.

BENEFITS:

  • Remote and flexible working options.
  • Competitive salary.
  • Social gatherings.
  • Health Insurance.
  • Onboarding packages.

Interested in finding out more about the studio and project? Apply now or call me directly today on +44 (0) 1206 214425

Tagged as: Marketing

Max. file size: 10 MB.

Tags: Marketing Categories: Commercial , Marketing

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Jon Norfolk

Lead Recruitment Consultant

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