Director of Social Media – South UK

Location: Basingstoke, United Kingdom Salary: Negotiable

Job ID: #23884 Posted: 2 weeks ago

Job Type: Permanent

Salary: Competitive

__________________________________________________________________________________

OPMs newest client are seeking an experienced social media director with a history of building leading brands across multiple platforms from the ground-up.

The successful candidate can create and execute innovative campaigns that result in demonstrable growth in followers and engagement on a mixture of established and emerging platforms while growing brand awareness to new and untapped audiences.

REQUIREMENTS:

  • Extensive experience in social media or marketing within Games.
  • Degree in marketing or related field.
  • Proficient in application of content marketing theory.
  • Experience sourcing and managing content development and publishing.
  • Strong ability in both the creative side and analytical side of marketing.
  • Deep knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, TikTok etc.) and how each platform can be utilised.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Passionate about PC Gaming and gaming in general.
  • Good technical understanding and can pick up new tools quickly.
  • Working knowledge of principles of SEO including keyword research and Google Analytics.
  • Highly knowledgeable in the principles of “Search and Social.”
  • Possesses functional knowledge and personal experience with WordPress CMS.
  • Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.
  • Willingness to travel internationally on a regular basis.
  • Preferably fluent in English and German, with strong copy writing and presentation skills, being media trained would be a bonus.

RESPONSIBILITIES:

  • Manage social media marketing campaigns and day-to-day activities.
  • Develop relevant content for the company’s target consumers.
  • Help to, generate, and manage all published content.
  • Monitor, listen and respond to users.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop community and influencer outreach efforts.
  • Help oversee the design of content including: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.
  • Help to design, create and manage promotions and social advertising campaigns, integrating it with the company’s overall marketing plan.
  • Monitor online reviews and work with PR manager to respond to each review.
  • Analyse key metrics and tweak strategy as needed.
  • Compile reports for management (ROI).
  • Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing and content plans. Drive strategies that are proven by testing and metrics.
  • Develop organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Identify threats and opportunities in user-generated content surrounding the company.
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns.
  • Monitor effective benchmarks for measuring the impact of social media campaigns Analyse, review, and report on effectiveness of campaigns to maximise results.
  • Attend all relevant events and post live updates where necessary.
  • Ensure any allocated budget is adhered to and suggest best ways to spend in order to maximise ROI.
  • Work with partnerships management team to develop and maximise content opportunities.

 

Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Tagged as: Communications, Director, Social Media

Max. file size: 10 MB.

Tags: Communications , Director , Social Media Categories: Commercial

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Ben Oughton

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