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Digital Marketing Exec (Paid Media) – Mobile Games – London

Location: London,UK Salary: Negotiable

Job ID: # Posted: 2 years ago

Good Catch

Our client is a passionate mobile game developer who have partnerships with some of the biggest entertainment brands in the world. They create original IP games for all kinds of gamers and they pride themselves on their creativity and passion for their products. They are looking for a talented individual with over 3 years mobile user acquisition experience to join their team in London where you will be a marketing executive working across their portfolio of free to play (and occasionally premium) mobile games.

 

You will be responsible for formulating, hands on management and execution of performance marketing campaigns. Responsibilities include:

 

  • Planning and optimising all ‘Facebook Ads’, ‘Google Ads’ and ‘Apple Search Ads’
  • campaigns with hyper-focus on LTV and ROI.
  • Optimizing targeting, creative, copy, bids and budget allocation based on attribution data.
  • Working with external agencies in order to scale campaigns in budget and with new providers.
  • Media Planning to establish and report budgets in advance.
  • Optimizing campaign conversion on app stores using ASO and AB Testing.
  • Writing ad creative briefs to ensure we produce best in class creative consistent across all channels that resonates with consumers.
  • Overseeing the dashboard setup and use of attribution analytics to ensure marketing optimisation decisions are driven by real data.

 

Requirements:

 

  • Extensive experience in a media buying or user acquisition role.
  • In depth experience of using Facebook Business Manager and Google Ads dashboards.
  • Excellent analytical and reporting skills. Microsoft Excel at an advanced level.

Tagged as: Digital Marketing

Tags: Digital Marketing Categories: Commercial , Marketing

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Helen Bloomfield

Recruitment Consultant

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