CRM Manager – Mobile Games – London

You will be the spearhead in driving meaningful, engaging, and rewarding experiences for players, via segmented and smart internal and external mass communication channels. Working alongside the games’ live ops team, you will experiment, test and challenge the games engagement and retention metrics and push for results.

Our client does not currently have a CRM function on their team. You will pioneer the methodical approach to CRM and help build this function from the ground up. They are all self-starters. That means owning end-to-end every aspect of the role and executing to your best ability.

You will have full access to their art and analytics teams to help make your projects and ideas a success, and use your skills, energy, data and creativity to plan and execute segmented CRM strategy to retain and enhance the experience of our players.

The studio prides itself on their passion and the trust they place in their people. They look for driven, productive, team players who are relentless in their pursuit of the studios mission. There’s no bureaucracy, they just get things done. The next big game can come from any one of them and you can be a key part of the journey.

Why this role is right for you:

• Be a part of one of several small empowered teams who inspire and challenge on another in the pursuit of the studios mission
• Autonomy to make your own impact with the support to help it happen
• Designated creative time where you are free to work on game concepts and ideas away from your day to day
• The freedom to further your skill set the way you want with a generous training budget
• Competitive compensation and benefits
• A best company to work for winner
• Help run and create games which bring joy to millions of players all over the word

Roles and Responsibilities:

• Identification and characterization and characterization of customers and aligning strategic marketing plans by targeted and segmented sections
• Initiate and develop a personalized and segmented marketing strategy for our players, while utilizing various marketing channels, in order to deepen player relation and increase profitability
• Build a retention strategy and implementing it. Leading the game’s emails, notifications and in-app messaging marketing activities
• Creation, management & execution of CRM marketing campaigns
• Develop effective benchmarks for measuring the impact of CRM campaigns
• Defining, developing & implementing of tools, offering mechanisms and infrastructures that aim to improve retention and conversion performance
• Data analysis and monitoring of various KPIs

Requirements:

• Excellent writing/editorial skills
• Analytical and data-driven with an eye for detail and love of diving deep into data
• Marketing background and sales\revenues oriented
• Great communication skills
• Great coordination and planning skills
• Ability to work in self-directed, fast-paced, results oriented environment
• Community driven & passion for games
• Extensive experience in CRM strategy planning and executing of customer retention and engagement marketing campaigns in a relevant industry: F2P mobile and social games preferred

Tagged as: Marketing, Sales