Sorry! This job has been filled, so can no longer accept applications.

ASO Manager – Mobile Games – Barcelona

Location: Barcelona , Spain Salary: Negotiable

Job ID: #23426 Posted: 1 year ago

Job Title: ASO Manager

Job Location: Barcelona, Spain

Job Type: Permanent

Salary: Competitive inc bonuses


OPM are proud to be working with one of the worldwide leaders in mobile games with an incredibly talented international team based in the diverse and beautiful city of Barcelona. They are looking for an ASO manager to join their team.

You will be developing and implementing the App Store Optimization strategy of all our games whilst collaborating with the Marketing responsible for each game.


  • Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store.
  • Development and testing of metadata and creative concepts for the application page in the store (description, icon, screenshots, video), in order to increase conversion and visibility.
  • Lead the creative production of new assets and localizations, working with our marketing team.
  • Spot trends and regularly test new strategies in the ASO space.
  • Develop, execute, and track tests for all our games leveraging analytics tools, like Apptweak, App Annie, App Store Connect and the Google Play Console.
  • Use your deep understanding of how the paid search influencers and branding campaigns affect the store visits and how to use this information in our favour
  • Adaptation of metadata and creatives, considering the regional characteristics of markets in different countries
  • Reporting on the effectiveness of the different ASO strategies


  • Solid ASO experience in the Mobile Games industry.
  • Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion.
  • Expertise in setting ASO strategies.
  • A deep understanding of the keyword optimization process, key metrics, App Store Connect, and Google Play Console.
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results.
  • Familiarity with ASO tools such as Apptweak, App Annie etc.


  • Strong Excel and analytical skills
  • Passion for gaming.
  • Contacts in the stores.

Tagged as: ASO, Commercial

Tags: ASO , Commercial Categories: Commercial , Marketing


Ben Oughton

See Ben's jobs

OPMjobs Donating to Safe In Our World for Mental Health Month

We’re delighted to support Safe In Our World and help bring awareness to the effects and signs of stress and…

Read more

How to Get a Job as a Video Game Tester

For anyone who has a love of gaming, being a video game tester could be your dream job. However, being…

Read more

How to Get a Job in Animation

If you are interested in the idea of bringing unique characters and worlds to life, then game animator jobs are…

Read more

Copyright © 2021 OPMjobs Ltd. Tollgate Business Park, Colchester, Essex, CO3 8AB, United Kingdom