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ASO Expert – Mobile Games – Barcelona

Location: Barcelona, Spain Salary: Negotiable

Job ID: #23602 Posted: 3 years ago

Job Title: ASO Expert

Job Location: Barcelona, Spain

Job Type: Permanent

Salary: Competitive

Project: Mobile Games



OPM is excited to be working with this leading digital and social games publisher, and one of the top innovators in its field. They create games for all digital platforms and with an audience of 157 million monthly users they operate their own established franchises and partner with major entertainment companies. Their games have been distributed in over 100 countries and employs thousands of people worldwide.


As part of the Marketing team, working in close collaboration with a wide range of internal and external stakeholders, the ASO Expert will support operational teams on the ASO strategy for their products, and on its implementation & execution.




  • Extensive ASO experience having planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth.
  • Deep understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance.
  • Strong ability to analyse statistical data to make optimization decisions, providing data reports analysis and case studies
  • Experience with ASO analytics tools and software such as AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.
  • Experience with project management, able to identify and prioritize the ones with highest impact at lowest opportunity cost
  • Fluent in English both spoken and written




  • Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company
  • Review, challenge and follow-up on the development and outcome of teams’ ASO strategies & roll-outs, by providing expert support, regular health-checks, ad-hoc support and cross project sharing
  • Set frameworks for measuring, analysing and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
  • Work in close collaboration with multiple teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
  • Global reporting on ASO activities and their impact on the business performance
  • Stay on top of the latest developments in ASO on various platforms
  • Conduct competitive analysis and research, staying up to date on the competitive landscape
  • Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies and tools & service providers
  • Work on special transversal projects within the team


Interested in finding out more about the studio and project? Apply now or call directly today on +44 1206 214 427!

Tagged as: ASO

Tags: ASO Categories: Commercial


Ben Oughton

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